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in Events / 08.08.2024

Borderlands is now in cinemas!

Borderlands - one of the most anticipated films of the summer is in cinemas today!

Based on one of the best-selling videogame franchises of all time, this action-adventure-comedy follows Lilith (Cate Blanchett), an infamous treasure hunter with a mysterious past, who reluctantly returns to her home planet of Pandora to find the missing daughter of Atlas (Edgar Ramírez), the universe’s most powerful S.O.B.

She forms an unexpected alliance with a ragtag team of misfits ― Roland (Kevin Hart), once a highly respected soldier, but now desperate for redemption; Tiny Tina (Ariana Greenblatt), a feral pre-teen demolitionist; Krieg (Florian Munteanu), Tina’s musclebound, rhetorically challenged protector; Dr. Tannis (Jamie Lee Curtis), the scientist who’s seen it all; and Claptrap (Jack Black), a persistently wiseass robot.

These unlikely heroes must battle alien monsters and dangerous bandits to find and protect the missing girl, who may hold the key to unimaginable power. The fate of the universe could be in their hands ― but they’ll be fighting for something more: each other.

Long before producing the film, Ari Arad, whose credits include the recent hit Uncharted, had enjoyed playing the game upon which it’s based, calling it “cool and weird, and one of the more exciting and emotional games I’ve experienced. The game is action-packed but there’s a sweetness to it, which I thought was unique.”

Another key figure in Tiny Tina’s life is her stalwart, hulking, and loyal bodyguard Krieg. “It’s a bizarre relationship,” says Roth, “because both Tiny Tina and Krieg have been discarded. They are two misfits who take care of one another; there’s love and acceptance between them, in a big brother-little sister type way. Tiny Tina can take care of Krieg when he needs it, and he can and will kill anyone to protect her. The film is very much about the family you choose; within that family you learn to sacrifice and that’s when you are at your strongest.”

“The difference between Krieg and all the other Psychos is the soft spot in his heart he has for Tiny Tina,” says Florian Munteanu, who is best known for portraying fearsome boxer Viktor Drago in Creed II and Creed III.

According to Roth, it’s a perfect fit between actor and role.Florian grounds Krieg in a way I didn’t know was possible. He brings real humanity and multiple layers to a character that on the surface seems totally insane and savage.”

Principal photography took place in Budapest, where the BORDERLANDS art direction teams, led by production designer Andrew Menzies, constructed Pandora from Hungary’s unique geological features and from inside Budapest’s formidable sound stages.

There, they brought to life Pandora’s mix of the wild American West, humor, and an epic fantasy space adventure.

Budapest provided impressive otherworldly locations, heightened by director of photography Rogier Stoffers’s striking cinematography, including rock quarries, mines, and underground tunnels.

Production also took over the whole of Stern Studios. “I love that we got to invent everything,” comments Roth. “It’s a lawless world, where everyone is figuring out how to just survive.”

Award-winning filmmaker Eli Roth made his directorial debut in 2002 with the hugely successful film Cabin Fever, and his follow-up titles – Hostel, Hostel Part II, Knock Knock, and Death Wish – have earned him critical praise and a reputation as a true innovator in the horror space.

Prorom distributes Borderlands in Romania, Hungary, Czech Republic, Slovakia and Bulgaria.




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in Events / 21.03.2024

Prorom continues its partnership with Lionsgate by releasing three new films in cinemas

Imaginary, Arthur The King and Borderlands will delight moviegoers in the next period.

“We are very happy to be partnering with Lionsgate on the release of these three fantastic movies across Czech Republic, Slovakia, Hungary, Romania and Bulgaria”. says Axel Boehm, COO, Head of Acquisition, Sales & Marketing at Prorom.

Imaginary: From Blumhouse, the genre-defining masterminds behind Five Nights at Freddy’s and M3GAN, comes an original horror that taps into the innocence of imaginary friends.

Directed by Jeff Wadlow, Imaginary stars DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Veronica Falcon and Betty Buckley.

Imaginary was released on March 8th.

Arthur The King: Over the course of 10 days and 435 miles, an unbreakable bond is forged between pro adventure racer Michael Light (Mark Wahlberg) and a scrappy street dog companion dubbed Arthur.

Arthur The King is directed by: Simon Cellan Jones and is based upon the book Arthur: The Dog Who Crossed the Jungle to Find a Home by Mikael Lindnord.

Arthur The King will be released on March 29.

Bordelands is based on one of the best-selling videogame franchises of all time. The film stars Cate Blanchett, Kevin Hart, Jamie Lee Curtis, Ariana Greenblatt, Florian Munteanu, Edgar Ramirez, Haley Bennett, Olivier Richters, and Jack Black. The blockbuster is directed by Eli Roth and based on the Video Game Borderlands created by Gearbox Software and published by 2K.

Borderlands will premiere on August 9.

Prorom will release these three movies in Romania, Hungary, Bulgaria, Czech Republic and Slovakia.




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in Events / 21.02.2024

The trailer for Borderlands is here!

The first trailer for the Borderlands movie is finally here, adapted from one of the best-selling video game franchises of all time.

The film stars Cate Blanchett, Kevin Hart, Jamie Lee Curtis, Ariana Greenblatt, Florian Munteanu, Edgar Ramirez, Haley Bennett, Olivier Richters, and Jack Black.

Directed by Eli Roth, the screenplay is by Eli Roth and Joe Crombie.

Borderlands will hit theaters in august 2024.




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in VOD & Home Entertainment / 13.04.2022

Drew Barrymore’s The Stand In Making SVOD Debut on HBO Max

The Stand In, a new comedy starring Drew Barrymore, is now available on SVOD (Streaming Video On Demand) on HBO Max.

When she finds out that she has to stay in a rehabilitation center for a year, the actress Candy hires her ambitious double, Paula, to take her place. But Paula steals her identity, career and boyfriend, and eventually kicks her out of the house.

Directed by Jamie Babbit, The Stand In stars Drew Barrymore, Sarah Jes Austell, Michael Zegen, T.J. Miller and Holland Taylor.

The Stand In can be seen on HBO Max.




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in Interviews / 25.02.2022

Superwho? Interview with actor and Director Philippe Lacheau: “I like to have the power to treat sickness and heal people”

Philippe Lacheau was born on June 25, 1980 in Fontenay-sous-Bois, Val-de-Marne, France. He is an actor, writer and director, known for Babysitting (2014), Babysitting 2 (2015), Alibi.com (2017) and Nicky Larson (2019).

Superwho? / Super-Heros malgre lui is a name of the latest French action comedy directed by Philippe Lacheau who also co-wrote the screenplay with Julien Arruti, Pierre Dudan and Pierre Lacheau.

A struggling actor who seems doomed to lead the life of a loser. When finally gets a lead role as a superhero named Badman, he feels like everything is possible but fate strikes again… Rushing off the set in full costume, Cedric has a car accident, loses his memory, and wakes up convinced he really is a superhero on mission!

The film features Philippe Lacheau, Julien Arruti, Tarek Boudali and Élodie Fontan in lead roles, along with Alice Dufour, Jean-Hugues Anglade, Amr Waked and Chantal Ladesou in supporting roles.

This weekend, in Romania, Prorom and Ro Image will release the comedy Superwho? and we invite you to read an interview with the actor and director Philippe Lacheau.



As a screenwriter, director and actor, what do you specifically enjoy about mixing comedy and adventure?
I’m a fan of adventure comedies like The Goonies, Romancing the Stone, and of course the Indiana Jones saga, which has a lot of humor in it. They really influenced me as a kid. You get drawn in by the riveting action and you have a good laugh, too. In our films, I like the idea that we are drawing in audiences with the promise of comedy but offer them adventure like an unexpected bonus, a nice surprise. It’s primordial to us that people leave the movie feeling satisfied and say, "That was cool. I got my money’s worth."

What comic strips and superhero films did you like best as a kid?
Actually, I didn’t read comics very much when I was a kid. I didn’t really discover them until later. The  first movie superhero I was struck by as a kid was Superman, played by Christopher Reeve. Superman is so fascinating that you want to be like him more than any other character. He is strong, humble, kind and invincible. Which by the way makes it really frustrating to see him get pushed around when he is Clark Kent. You feel like shouting at him: "C’mon, tell them who you really are!" (laughs) When I read Marvel comics, I loved Thor, probably for his badass side, for the Scandinavian mythology and his magic hammer. As for movies, I really liked Guardians of the Galaxy, as well as Batman Begins and The Dark Knight, for the way Christopher Nolan depicted that whole universe.

Did you ever want to do parodies of superheroes when you were still a kid? Did you ever do that in the amateur videos you shot with your parents’ video camera?
Yes. I remember a skit I videotaped with some buddies when I was about ten. We interviewed Superman while he was flying and said, "Oh, Superman, we’re really lucky we found you!", and he replied, "You sure are, because the sky is big!".

After adapting Nicky Larson, were you ever tempted to try to make a “real” superhero movie, about a character with superhuman powers living in the real world?
Of course that’s tempting. Just like we sometimes had the urge to make our Nicky Larson adaptation a pure action film, even though our goal was to keep it a comedy. To be honest, I’m not sure I would know how to conceptualize and film a real superhero movie, even if I think I would definitely have things I’d want to show. The problem is, it’s really hard to do that these days, because you have to compete with American productions with budgets near 250 million dollars.

So you set out to do a comedy from the very start?
Yes, but the real starting point for the screenplay was the idea of an actor who is shooting a film and loses his memory. The superhero theme came later. I’d been wanting to do a parody of the Jason Bourne saga for a long time, based on the concept of an actor shooting a spy movie who has an accident while driving a stunt car. Disoriented and in shock, he doesn’t know who he is anymore. When he opens up the trunk and finds traces of blood, gadgets, fake passports and guns, he thinks he is a real secret agent. But the dark side and hitman side of a spy thriller ended up being too heavy for us, so we ended up turning towards the more positive vibe of the world of superheroes. We decided to parody Batman, to stay within a certain logic, since Bruce Wayne has no superpowers and has to rely on gadgets and mastering fighting techniques. That’s when it got to be more fun for us and synched up with what we like most about creating new films: living out our childhood fantasies.

The regulars of your troupe - Élodie Fontan, Tarek Boudali, & Julien Arruti - are all in the film. Does each one talk to you about new kinds of characters they’d like to play before you start writing a project?
We don’t necessarily talk about it beforehand, but since we’ve already shot several films together, we try to mix it up and play different characters each time, so that the audience doesn’t get bored. Sometimes the roles can be fairly similar, if it works in the story. In Superwho?, for example, Élodie plays a warrior, an action-taker, which is new for her. But the number one priority in casting these parts is to make it funny.

Isn’t entertaining audiences and making them forget their troubles, sometimes serious ones, a real superpower?
Absolutely. As a matter of fact, when people ask me who my favorite superhero is, I often answer Kylian Mbappé! (a French professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and the France national team).  He inspires millions of people and fills them with extraordinary sensations. That’s also what counts the most to me and motivates me. Nothing makes me happier than when people thank me for that reason. It makes me feel great. At the risk of repeating myself, I got into this profession because I saw my parents laughing at the films of Francis Weber, when they were broadcast on TV.

What other superpower would you like to possess?
What I’d like more than anything else is to have the power to treat sickness and heal people. For my personal pleasure, I’d like to fly. That’s since I discovered the experience of parachuting while shooting Babysitting 2. Even if the sensations of flying are short-lived, they are extraordinarily intense.

Exploring the world of superheroes opened up new filmmaking possibilities for you.
Since it’s a parody, we can use what’s already been done and have fun twisting around the cinematography and directing style of those references to make them funny. Since the main character is an ordinary guy who thinks he’s a superhero, that makes the situations all the more ridiculous.

Did you include allusions to recent superhero films in the credit sequence to tell people who are superhero movie fans, “I’m a real fan of those films, too»?
Yes. It’s the same operating principle we used for Nicky Larson: the story and the main gags were made to entertain people who don’t know the 1980’s cartoon, but there was a second level of the story just for the fans, with very pointed allusions and inside jokes.
You can laugh watching Superwho? even if you don’t know anything at all about that whole world. But fans of Marvel and DC comics will recognize hidden gags almost everywhere, in the subtitles, the background scenery, the names and signs, etc.. The movie is filled with references, and when it comes out, we’ll see how fans react and find out which gags they’ve spotted and which ones they’ve missed!

What were the main artistic and technical challenges you had to overcome to make Superwho? into a film?
I worried about Badman’s costume, because the shoot was planned for summer and I was afraid of suffocating and being uncomfortable in it. That kind of costume is thick and takes a long time to get into, because as I had learned in preproduction, all American actors who play superheroes wear spandex jumpsuits with fake foam muscles underneath their suits. It’s crucial, because those elastic suits are very tight and compress your flesh and the volume of your real muscles. Luckily, the costume designers took very good care of me and slipped frozen shammy cloths beneath my suit to cool me down. That was really wonderful, because wearing a superhero costume all day long is a challenge. I also discovered the limitations of that kind of suit, because when you’re wearing fake muscles, a hood and a mask, it’s impossible to fight like you normally would: you can’t lift your arms up all the way or move your head up and down, and a lot of other kinds of movements become difficult.

Last question: How would you like superhero fans to react when they see your comedy?
Taking on the world of superheroes was new and exciting for us. Judging from the reactions of those who’ve seen it so far, they like the comedy and the way the action builds, and I think the last third of the movie works quite well.
There’s an effect similar to the movie Kick-Ass, in the way Cedric’s character ends up becoming a hero in real life, by fulfilling his dream. I hope comic book fans will laugh as much as we do when they discover this young man who thinks he’s a superhero and see how we’ve brought his misadventures to life.

Superwho? / Super-Heros malgre lui premieres on February 25 in cinemas across Romania, distributed by Prorom and Ro Image.




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in First Look / 08.07.2021

Borderlands: Prorom secures the rights to Eli Roth’s star-studded film adaptation of the bestselling videogame from Lionsgate

Prorom is proud to announce that the company has secured the rights to distribute Lionsgate's highly anticipated film Borderlands  in Romania, Bulgaria, Hungary, Czech Republic, and Slovakia.

The film stars Cate Blanchett, Kevin Hart, Jamie Lee Curtis, Ariana Greenblatt, Florian Munteanu, Edgar Ramirez, Haley Bennett, Olivier Richters, and Jack Black. Directed by Eli Roth, the latest draft of the screenplay is by the two-time Emmy-winning screenwriter Craig Mazin.

Avi Arad and Ari Arad are producing through their Arad Productions banner, with Erik Feig also producing through PICTURESTART. The film’s executive producers are Randy Pitchford, executive producer of the Borderlands video game franchise and founder of the Gearbox Entertainment Company, and Strauss Zelnick, chairman and CEO of Take-Two Interactive.

Based on the best-selling PC and console gaming experience from developer Gearbox Software and publisher 2K, a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), Borderlands is one of the world’s most successful video game franchises, with more than 68 million units sold-in worldwide, including over 24 million units of Borderlands 2, which is the highest-selling title in the history of 2K.

The most recent installment, Borderlands 3, which launched in September 2019 and was recently released for the PlayStation 5 and Xbox Series X, has sold-in more than 12 million units worldwide and was honored with the award for Best Multiplayer Game at Gamescom 2019 and Best Ongoing Game at Gamescom 2020.

Borderlands is based on the best-selling PC and console gaming experience from developer Gearbox Software and publisher 2K, a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Axel Böhm, COO and Head of Acquisition, Sales & Marketing at Prorom, said: “We are proud and happy to embark on this journey together with Lionsgate and to bring Borderlands to our audience across Central & Eastern Europe on the big and the small screens.”

Two-time Academy Award® winner Cate Blanchett teams up with Kevin Hart in director Eli Roth’s Borderlands. Lilith (Blanchett), an infamous outlaw with a mysterious past, reluctantly returns to her home planet of Pandora to find the missing daughter of the universe’s most powerful S.O.B., Atlas (Ramirez).

Lilith forms an alliance with an unexpected team – Roland (Hart), a former elite mercenary, now desperate for redemption; Tiny Tina (Greenblatt), a feral pre-teen demolitionist; Krieg (Munteanu), Tina’s musclebound, rhetorically challenged protector; Tannis (Curtis), the scientist with a tenuous grip on sanity; and Claptrap (Black), a persistently wiseass robot.

These unlikely heroes must battle alien monsters and dangerous bandits to find and protect the missing girl, who may hold the key to unimaginable power. The fate of the universe could be in their hands – but they’ll be fighting for something more: each other.

Based on the game from Gearbox and 2K, one of the bestselling videogame franchises of all time, welcome to Borderlands.

Foto: Group shot – (From left to right) – Florian Munteanu as Krieg, Ariana Greenblatt as Tiny Tina, Jamie Lee Curtis as Tannis, Cate Blanchett as Lilith, Kevin Hart as Roland, and Claptra (voiced by Jack Black) in BORDERLANDS. Photo Credit: Katalin Vermes.




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