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in Events / 25.08.2022

After Ever Happy: Launch event in Romania at Cineplexx

Wednesday, August 24 was a special day for After fans. After Ever Happy, the new chapter in the After series premiered in Romania, 2 weeks before the US premiere.

Numerous eager fans, artists and content creators chose to discover the grand finale of the love story between Tessa and Hardin in the fourth screening of the After series - After Ever Happy at Cineplexx Băneasa, at the Ladies Night preview event on Wednesday , August 24.

Among the stars who were happy to see Tessa and Hardin again were: Cleopatra Stratan and Eduard Sanda (photo above), Radu and Ana Sîrbu, Mira, Bella Santiago, Andreea Stravoiu, Marina Niţoiu, Roxana Ghiorghian, Maya Pop, Ioana Picoş, Alessiah and Paulina.

The event from Cineplexx Băneasa was also announced on social media with the participation of some of the most popular online figures such as: Ioana Vişănescu, Vlad Vaida, Cesima Cristina, Maya Pop, Bianca Pârvu, Liana Alexandra and Valentin Popescu.

During the Ladies Night event at Cineplexx Băneasa, all those who purchased tickets to the newest film in the After series had the chance to win the official book or sets with diversified cosmetic products.

The event was followed by a big screen surprise from Hardin himself (Hero Fiennes Tiffin), who recorded and sent a special message dedicated to the audience from Cineplexx Romania.

After Ever Happy is in cinemas from August 26.

Images from the event can be seen here.




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in Events / 20.07.2022

Official Competition and Everything Everywhere at TIFF Bucharest

Two of the most successful films from this year’s TIFF - Transilvania International Film Festival will be shown in Bucharest.

The screenings take place at Cinema Elvire Popesco.

Thursday, July 21, 9:00 PM Official Competition (Spain).

A smart Spanish comedy about fame and pride with Antonio Banderas and Penélope Cruz. Record audience at TIFF 2022, where it closed the festival.

Saturday, July 23, 4:00 PM Everything Everywhere All At Once (USA).

Great hype in the US, a comedy with martial arts and parallel realities, adored by critics.

Tickets: https://eventbook.ro/festival/retrospectiva-tiff-bucuresti




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in Events / 28.06.2022

Official Competition - record number of spectators at TIFF 2022!

The 21st edition of the Transylvania International Film Festival - TIFF ended spectacularly on Sunday, June 26, setting a new record in the history of the event.

The 200 films from 55 countries brought 102,000 ticket payers to the cinema screens, 8% more than in 2019, the year in which the previous record was set.

The most popular event in the program of this edition of TIFF was the special screening on the last night of the festival.

Official Competition, the new film of the Argentine directorial duo Mariano Cohn and Gastón Duprat, attracted over 3,200 ticket payers in Unirii Open Air.

In the Official Competition, a billionaire decides to produce a legendary film and looks for the best in the industry. Renowned director Lola Cuevas (Penélope Cruz) is chosen to direct, and is soon joined by two incredibly talented actors: Félix Rivero (Antonio Banderas), adored in Hollywood, and the radical theater actor Iván Torres (Oscar Martínez).

They're both legends, but not good friends. When Lola tests them more and more eccentrically, Félix and Iván will have not only to face each, but also re-evaluate themselfs.

The film distributed by Prorom, Official Competition will soon premiere in Romania on VOD platforms.

Foto by Nicu Cherciu / TIFF.




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in Prorom movies on TV / 31.05.2022

Robert De Niro and John Travolta start the Killing Season on Prima TV

On Wednesday, June 1st you can watch on Prima TV the action movie Killing Season, starring Robert De Niro and John Travolta.

Deep in the Appalachian mountains, a reclusive American military veteran (Robert de Niro) and a European tourist (John Travolta) strike up an unlikely friendship.

But when the tourist's true intentions come to light, what follows is a tense battle across some of America's most forbidding landscape proving the old adage: the purest form of war is one-on-one.

Directed by Mark Steven Johnson (Daredevil, Ghost Rider), and starring Robert De Niro, John Travolta and Milo Ventimiglia, Killing Season can be seen as follows:

On Prima TV this Wednesday, June 1st, at 20:00 p.m. and on Film +, Friday, 03 June at 04:20 a.m. and Sunday, 05 June at 04:30 a.m.




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in Events / 16.03.2022

Great Reviews for Everything Everywhere All at Once: “It’s the best American movie in years”

Everything Everywhere All at Once - the action / adventure comedy from Daniels (Dan Kwan and Daniel Scheinert) scored some strong reviews from the critics.

Starring Michelle Yeoh and Jamie Lee Curtis, Everything Everywhere All at Once will be released in cinemas in the US on March 25th.

Here are some reviews:

Everything Everywhere does everything but buck your seats and spritz you with water, although I’m pretty sure the Daniels would be thrilled for the film to play in 4DX theaters that do just that. […] There are enough ideas in Everything Everywhere All at Once to fuel a dozen movies, or else a full-blown TV series, but the Daniels have shoehorned it all into a bombastic, emotionally draining 139 minutes”. (Peter Debruge, Variety).

Everything Everywhere All at Once is a complex film that encompasses a variety of subjects, but it does justice to each of them with a carefully written script, marvelous performances, and a healthy dose of bizarre humor to counter its bleak story. Michelle Yeoh in particular gives a powerhouse performance in a story that puts a fresh, welcome spin on the idea of the multiverse”. (Rafael Motamayor, IGN).

“It's impossible to describe. It's unlike anything you've ever seen. It's the best American movie in years, and certainly the best movie to hit theaters since the pandemic began”. (Jacob Hall, Slashfilm).

“Here is an orgiastic work of slaphappy genius that doesn’t operate like a narrative film so much as a particle accelerator — or maybe a cosmic washing machine — that two psychotic 12-year-olds designed in the hopes of reconciling the anxiety of what our lives could be with the beauty of what they are”. (David Ehrlich, IndieWire).

“Ultimately, though, Everything Everywhere is best appreciated for its grandiose ambitions, bombarding the viewer with its frenetic style while telling a poignant story about an older woman trying to make peace with her not-so-wonderful life”. (Tim Grierson, Screen Daily).

Prorom will release Everything Everywhere All at Once soon in cinemas and VOD.

Foto: Stephanie Hsu, Michelle Yeoh, Ke Huy Quan.
Photo Credit: Allyson Riggs.




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in Interviews / 25.02.2022

Superwho? Interview with actor and Director Philippe Lacheau: “I like to have the power to treat sickness and heal people”

Philippe Lacheau was born on June 25, 1980 in Fontenay-sous-Bois, Val-de-Marne, France. He is an actor, writer and director, known for Babysitting (2014), Babysitting 2 (2015), Alibi.com (2017) and Nicky Larson (2019).

Superwho? / Super-Heros malgre lui is a name of the latest French action comedy directed by Philippe Lacheau who also co-wrote the screenplay with Julien Arruti, Pierre Dudan and Pierre Lacheau.

A struggling actor who seems doomed to lead the life of a loser. When finally gets a lead role as a superhero named Badman, he feels like everything is possible but fate strikes again… Rushing off the set in full costume, Cedric has a car accident, loses his memory, and wakes up convinced he really is a superhero on mission!

The film features Philippe Lacheau, Julien Arruti, Tarek Boudali and Élodie Fontan in lead roles, along with Alice Dufour, Jean-Hugues Anglade, Amr Waked and Chantal Ladesou in supporting roles.

This weekend, in Romania, Prorom and Ro Image will release the comedy Superwho? and we invite you to read an interview with the actor and director Philippe Lacheau.



As a screenwriter, director and actor, what do you specifically enjoy about mixing comedy and adventure?
I’m a fan of adventure comedies like The Goonies, Romancing the Stone, and of course the Indiana Jones saga, which has a lot of humor in it. They really influenced me as a kid. You get drawn in by the riveting action and you have a good laugh, too. In our films, I like the idea that we are drawing in audiences with the promise of comedy but offer them adventure like an unexpected bonus, a nice surprise. It’s primordial to us that people leave the movie feeling satisfied and say, "That was cool. I got my money’s worth."

What comic strips and superhero films did you like best as a kid?
Actually, I didn’t read comics very much when I was a kid. I didn’t really discover them until later. The  first movie superhero I was struck by as a kid was Superman, played by Christopher Reeve. Superman is so fascinating that you want to be like him more than any other character. He is strong, humble, kind and invincible. Which by the way makes it really frustrating to see him get pushed around when he is Clark Kent. You feel like shouting at him: "C’mon, tell them who you really are!" (laughs) When I read Marvel comics, I loved Thor, probably for his badass side, for the Scandinavian mythology and his magic hammer. As for movies, I really liked Guardians of the Galaxy, as well as Batman Begins and The Dark Knight, for the way Christopher Nolan depicted that whole universe.

Did you ever want to do parodies of superheroes when you were still a kid? Did you ever do that in the amateur videos you shot with your parents’ video camera?
Yes. I remember a skit I videotaped with some buddies when I was about ten. We interviewed Superman while he was flying and said, "Oh, Superman, we’re really lucky we found you!", and he replied, "You sure are, because the sky is big!".

After adapting Nicky Larson, were you ever tempted to try to make a “real” superhero movie, about a character with superhuman powers living in the real world?
Of course that’s tempting. Just like we sometimes had the urge to make our Nicky Larson adaptation a pure action film, even though our goal was to keep it a comedy. To be honest, I’m not sure I would know how to conceptualize and film a real superhero movie, even if I think I would definitely have things I’d want to show. The problem is, it’s really hard to do that these days, because you have to compete with American productions with budgets near 250 million dollars.

So you set out to do a comedy from the very start?
Yes, but the real starting point for the screenplay was the idea of an actor who is shooting a film and loses his memory. The superhero theme came later. I’d been wanting to do a parody of the Jason Bourne saga for a long time, based on the concept of an actor shooting a spy movie who has an accident while driving a stunt car. Disoriented and in shock, he doesn’t know who he is anymore. When he opens up the trunk and finds traces of blood, gadgets, fake passports and guns, he thinks he is a real secret agent. But the dark side and hitman side of a spy thriller ended up being too heavy for us, so we ended up turning towards the more positive vibe of the world of superheroes. We decided to parody Batman, to stay within a certain logic, since Bruce Wayne has no superpowers and has to rely on gadgets and mastering fighting techniques. That’s when it got to be more fun for us and synched up with what we like most about creating new films: living out our childhood fantasies.

The regulars of your troupe - Élodie Fontan, Tarek Boudali, & Julien Arruti - are all in the film. Does each one talk to you about new kinds of characters they’d like to play before you start writing a project?
We don’t necessarily talk about it beforehand, but since we’ve already shot several films together, we try to mix it up and play different characters each time, so that the audience doesn’t get bored. Sometimes the roles can be fairly similar, if it works in the story. In Superwho?, for example, Élodie plays a warrior, an action-taker, which is new for her. But the number one priority in casting these parts is to make it funny.

Isn’t entertaining audiences and making them forget their troubles, sometimes serious ones, a real superpower?
Absolutely. As a matter of fact, when people ask me who my favorite superhero is, I often answer Kylian Mbappé! (a French professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and the France national team).  He inspires millions of people and fills them with extraordinary sensations. That’s also what counts the most to me and motivates me. Nothing makes me happier than when people thank me for that reason. It makes me feel great. At the risk of repeating myself, I got into this profession because I saw my parents laughing at the films of Francis Weber, when they were broadcast on TV.

What other superpower would you like to possess?
What I’d like more than anything else is to have the power to treat sickness and heal people. For my personal pleasure, I’d like to fly. That’s since I discovered the experience of parachuting while shooting Babysitting 2. Even if the sensations of flying are short-lived, they are extraordinarily intense.

Exploring the world of superheroes opened up new filmmaking possibilities for you.
Since it’s a parody, we can use what’s already been done and have fun twisting around the cinematography and directing style of those references to make them funny. Since the main character is an ordinary guy who thinks he’s a superhero, that makes the situations all the more ridiculous.

Did you include allusions to recent superhero films in the credit sequence to tell people who are superhero movie fans, “I’m a real fan of those films, too»?
Yes. It’s the same operating principle we used for Nicky Larson: the story and the main gags were made to entertain people who don’t know the 1980’s cartoon, but there was a second level of the story just for the fans, with very pointed allusions and inside jokes.
You can laugh watching Superwho? even if you don’t know anything at all about that whole world. But fans of Marvel and DC comics will recognize hidden gags almost everywhere, in the subtitles, the background scenery, the names and signs, etc.. The movie is filled with references, and when it comes out, we’ll see how fans react and find out which gags they’ve spotted and which ones they’ve missed!

What were the main artistic and technical challenges you had to overcome to make Superwho? into a film?
I worried about Badman’s costume, because the shoot was planned for summer and I was afraid of suffocating and being uncomfortable in it. That kind of costume is thick and takes a long time to get into, because as I had learned in preproduction, all American actors who play superheroes wear spandex jumpsuits with fake foam muscles underneath their suits. It’s crucial, because those elastic suits are very tight and compress your flesh and the volume of your real muscles. Luckily, the costume designers took very good care of me and slipped frozen shammy cloths beneath my suit to cool me down. That was really wonderful, because wearing a superhero costume all day long is a challenge. I also discovered the limitations of that kind of suit, because when you’re wearing fake muscles, a hood and a mask, it’s impossible to fight like you normally would: you can’t lift your arms up all the way or move your head up and down, and a lot of other kinds of movements become difficult.

Last question: How would you like superhero fans to react when they see your comedy?
Taking on the world of superheroes was new and exciting for us. Judging from the reactions of those who’ve seen it so far, they like the comedy and the way the action builds, and I think the last third of the movie works quite well.
There’s an effect similar to the movie Kick-Ass, in the way Cedric’s character ends up becoming a hero in real life, by fulfilling his dream. I hope comic book fans will laugh as much as we do when they discover this young man who thinks he’s a superhero and see how we’ve brought his misadventures to life.

Superwho? / Super-Heros malgre lui premieres on February 25 in cinemas across Romania, distributed by Prorom and Ro Image.




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